So here it is again, boy did it come up fast …24th of November is the online sensation Black Friday Sale. This has been a huge online sale opportunity in the US which has a huge Australian following not only to American based labels but to Australian company’s and it is increasing each year. The trend of online special days like Singles Day ($23.5 billion in 24hours) and Click Frenzy are directly increasing Australian based online eCommerce website sales. So the big question is ………
Are you ready ?
Is your Online Store ready?
Here are a few tips from all the RetailCare years of experiencing the Black Friday horror stories which we always hear after the event !
New Pre/During/Post Banners
Have you got your images ready for the sale with loud sale discount offers. On the day they need to change to keep the customer excited. Post is just important for over the weekend you may get trailing sales to lead you into Cyber Monday … another great day ….
Do they know about the sale, have you been clear to them what the sale is …what the discount is. Coupon codes would make them feel very special ! Most of the sales will come from your regular customers who have been waiting for this day ! Clean up the database , and send out an EDM to them ASAP !
Black Friday is not one day ….. there is the pre and post…so ensure to hit hard with EDMS during this period … you can automate these before hand so there is less stress for you.
Technology…. is it ready ?
Your online business (website) is sitting on a server somewhere in the cloud, is this server ready ? have you rebooted it? It would be a good idea to contact your web hosting company and ask them what they have done to prepare for the extra traffic of this huge online sale day. If you manage your own server please ensure to reboot it and make sure it is all working. Test the payment gateways so there are no errors.
If you are in the middle of any upgrades or projects for development of your site please put these on hold until the sale is over as you don’t want “beta” or test version of software running that could fail
Your Site goes down ?
Whats your plan? DO you have a redirected landing page with contact details or an error page explaining what to do? Maybe add in a box where people can be contacted once the site is up. Please ask your provider if techs will be available to fix any issues to get your site live again !
Have you updated these for the sale ? your exchanges and returns policy may be different during this time and you don’t want any confusions for customers.
Real World Preparation
This is the most forgotten part of the preparation process for online sales in business. Your inventory, is it up to date and do you have enough in the warehouse to ship out ? Your customers wont want to wait !
If you have retail Stores please ensure your staff know about the sale and they can redirect customers to online to get the discounts … or as some retail outlets they run an in store special so you don’t lose your potential sale .. maybe some window marketing could be helpful
Head office will need phones and email monitored to handle customer enquires if you want to increase your conversions. Chat-bots and plugins can help with this !
The beast of social media is bigger than BenHur ! Ensure your online campaign is all ready to go…Facebook allows you schedule your posts for the 4 day experience.
SO after reading this your probably wondering where to start …..
1. Call an internal meeting and see where everybody can help and make an action plan to get onto some of the above
2. Call your IT provider,hosting company, digital/SEO/Social Media agency and ask them lots of questions to ensure they are ready !
Is it too late ……. never !
2016 Back Friday/Cyber Monday Results
- Global $8 Billion in sales online – an increase of 18% on earlier years
- Portsmans offered 30% , Freedom 30% off , Country Road had 25% off
- Australians spent $18.1 billion online from Nov 2014->Nov 2015
RetailCare is the best business partner that a retailer could have, offering everything from simple Point of Sale (POS) solutions, to complex, fully integrated systems for multi-store chains, at very competitive prices and with customer service the main focus. After-sales support is available 7 days a week to cover all retail hours. We are the Retailers & hospitality Tech & Digital Agency Partner
RetailCare specialises in personalised, comprehensive consulting & training services on retail operations such as stocktaking, reporting, rostering, developing first-class customer service, sophisticated system security.
We have now been doing digital related services for retailers for years helping them open stores online. We are not about websites we are all about online stores and all the issues that surround this space. We have helped many retailers get a presence and aided in the streamline of the integrations of systems to help run their business. Digital services such as website design, domain names & social networking are areas we work in.
Specialities: Retailing, POS, Online Stores, API development, APP Development, EFTPOS, Training , Retail Customer service and retail training, Project management Consulting.
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