Is your eCommerce Online Store ready for the Black Friday rush ?

 

blackfriday prepare plan by RetailCare

So here it is again, boy did it come up fast …24th of November is the online sensation Black Friday Sale. This has been a huge online sale opportunity in the US which has a huge Australian following not only to American based labels but to Australian company’s and it is increasing each year. The trend of online special days like Singles Day ($23.5 billion in 24hours) and Click Frenzy are directly increasing Australian based online eCommerce website sales. So the big question is ………

Are you ready ?
Is your Online Store ready?

Here are a few tips from all the RetailCare years of experiencing the Black Friday horror stories which we always hear after the event !

New Pre/During/Post Banners
Have you got your images ready for the sale with loud sale discount offers. On the day they need to change to keep the customer excited. Post is just important for over the weekend you may get trailing sales to lead you into Cyber Monday … another great day ….

Black Friday Banner

Customers ?

Do they know about the sale, have you been clear to them what the sale is …what the discount is.  Coupon codes would make them feel very special ! Most of the sales will come from your regular customers who have been waiting for this day !  Clean up the database , and send out an EDM to them ASAP !

Black Friday is not one day ….. there is the pre and post…so ensure to hit hard with EDMS during this period … you can automate these before hand so there is less stress for you.

 

Technology…. is it ready ?

Your online business (website) is sitting on a server somewhere in the cloud, is this server ready ? have you rebooted it? It would be a good idea to contact your web hosting company and ask them what they have done to prepare for the extra traffic of this huge online sale day. If you manage your own server please ensure to reboot it and make sure it is all working. Test the payment gateways so there are no errors.

If you are in the middle of any upgrades or projects for development of your site please put these on hold until the sale is over as you don’t want “beta” or test version of software running that could fail

Your Site goes down ?

Whats your plan?  DO you have a redirected landing page with contact details or an error page explaining what to do? Maybe add in a box where people can be contacted once the site is up. Please ask your provider if techs will be available to fix any issues to get your site live again !

 

Have you updated these for the sale ? your exchanges and returns policy may be different during this time and you don’t want any confusions for customers.

Real World Preparation

This is the most forgotten part of the preparation process for online sales in business.  Your inventory, is it up to date and do you have enough in the warehouse to ship out ? Your customers wont want to wait !

If you have retail Stores please ensure your staff know about the sale and they can redirect customers to online to get the discounts … or as some retail outlets they run an in store special so you don’t lose your potential sale .. maybe some window marketing could be helpful

Head office will need phones and email monitored to handle customer enquires if you want to increase your conversions. Chat-bots and plugins can help with this !

 

Cyber_Monday_Black_Friday

Social Media

The beast of social media is bigger than BenHur ! Ensure your online campaign is all ready to go…Facebook allows you schedule your posts for the 4 day experience.

SO after reading this your probably wondering where to start …..

1. Call an internal meeting and see where everybody can help and make an action plan to get onto some of the above

2. Call your IT provider,hosting company, digital/SEO/Social Media agency  and ask them lots of questions to ensure they are ready !

Is it too late ……. never !

2016 Back Friday/Cyber Monday Results

  • Global $8 Billion in sales online – an increase of 18% on earlier years
  • Portsmans offered 30% , Freedom 30% off , Country Road had 25% off
  • Australians spent $18.1 billion online from Nov 2014->Nov 2015

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RetailCare is the best business partner that a retailer could have, offering everything from simple Point of Sale (POS) solutions, to complex, fully integrated systems for multi-store chains, at very competitive prices and with customer service the main focus. After-sales support is available 7 days a week to cover all retail hours. We are the Retailers & hospitality Tech & Digital Agency Partner

RetailCare specialises in personalised, comprehensive consulting & training services on retail operations such as stocktaking, reporting, rostering, developing first-class customer service, sophisticated system security.

We have now been doing digital related services for retailers for years helping them open stores online. We are not about websites we are all about online stores and all the issues that surround this space. We have helped many retailers get a presence and aided in the streamline of the integrations of systems to help run their business. Digital services such as website design, domain names & social networking are areas we work in.

Specialities: Retailing, POS, Online Stores, API development, APP Development, EFTPOS, Training , Retail Customer service and retail training, Project management Consulting.

Call (03) 95149699

email [email protected]

Corporate head office in Melbourne 14/209 Toorak Road South Yarra 3141 – please pop in for a chat and coffee.

2012 in Review.

Retails leading thinkers
We have had some great experiences and introductions, such as meeting with Ross McDonald, Industry Leader – Retail, Media & Classifieds at Google  ; Christine Cross,  board member at Tesco and Woolworths, Doug Fraser from Facebook Analytics and many others.

RetailCare has established a great relationship with www.fashion.ebay.com.au this year and this has resulted in benefits to RetailCare customers such as probationary periods being waived and creation of best practice stores.

PwC Retail Innovation Series
RetailCare have been guests at every breakfast sessions in the innovation series this year. Thank you to Stuart Harker, head of Retail at PwC.

The Future of Retail:
RetailCare is getting  referrals from PwC for instore and online eRetailer, eWholesaler and the value add understanding that comes with the Point of Sale perspective has highlighted RetailCare in the eyes of the experts as the business to take Retailers through the 3rd and 4th generation of Retail.

eRetailer
The eRetailer platform and RetailCare’s ability to value add and customise to achieve the desired results has been fantastic this year. True multichannel retailing, with Forcast now trading across 35 stores with CI POS and online with eRetailer  and through eBay Fashion Gallery and Westfield  store. All controlled and managed by CI Office.
www.Roadhouse.net.au has gone live after a rebuild with a fantastic video and great look. Watch this space as these guys focus on their content marketing and the creation of an innovative marketing campaign. See the movie here.

eWholesaler
www.mitchellswholesale.com is the first fully integrated wholesale site created by eRetailer and RetailCare. This features wholesale customer prices, contact, credit relationship and ABN confirmation. Have a look at the wholesale order grid created by RetailCare.
The next version of CI Office incorporates new email features for summaries, purchase orders and invoices directly from CI Office.

Forward Planning
Using RetailCare’s skills and expertise to help you refine and redefine your business processes will help you to address how to use your POS/Office system to streamline your business.
We have saved our customers pain and time through www.CIWebReport.com customisation. Whilst the real time sales info was cool, it has gone even further with custom inventory and sales reporting built into the marketing tools.
As online retail shifts from a simple cash register online to an integrated supply chain and invoicing system, the RetailCare perspective becomes more relevant than ever. Currently producing eCommerce that sits at 3.5. We are now working on evolving towards 4th generation. This means that the role of the customer has shifted from being the target to being central in the sales process. Social Media and Big Data enable significant intelligence and targeting while the 3rd generation is focused on lower the cost of fulfillment.

Customer Engagement Sessions
For 2013 we will continue our monthly forums. In 2012 we hosted 3 sessions sharing our market intelligence and knowledge of the Retail world. As a result, we will be involved in planning sessions with clients over January.

If you are reviewing your business during this time, let us know.

Support
We also would like to remind you that our offices will be closed for trading from 3:00pm on Friday 21st December 2012 and will reopen on Monday 7th January 2013.

If you need urgent support during the break, it is best to email us at [email protected] or to call the support line 03 9514 9680.

Smart Company Report

Australian retailers still not ready for internet: Experian report shows 53% don’t have online sales channel

This is the RetailCare 3rd Generation Integrated eCommerce response to the article as it relates to our offering.

The report has found five main reasons businesses aren’t investing in eCommerce:
1. Executive supports the move, but don’t take action – only 57% of retail marketers indicate managers believe online is a priority.
a. Fear of making an expensive wrong choice
b. Budget considerations for scope creep
c. Package fits into fixed budget


2. Lack of infrastructure, with only 45% saying CRM tools are important.
a. In built CRM with transporter to connect to existing CRM tools
b. Dispatch process and tracking built in
c. Human resource requirement limited with integrated system

3. A lack of digital marketing to attract customers, especially in SEO: 51% of retailers don’t have SEO in their marketing strategy for the next 12 months.
a. SEO ready site
b. Weekly budget for SEO

4. A wariness of social media: 54% don’t use Twitter, and 47% don’t have a Facebook page and don’t intend to make one.
a. In built social media with inbuilt moderation (using FB settings) to cover swearing, age etc.
b. Placement on product pages for LIKES

5. A lack of sophistication in actual retail storefronts, with only 21% using loyalty programs, only 45% using online vouchers and only 17% offering discount codes online. And, in a surprising revelation, only 22% use a “you may also like” feature on their websites.
a. POS loyalty program
b. Centralised CRM
c. Centralised STOCK
d. CI Web marketing tools

 

RetailCare is offering a fixed price, fully integrated system from Point of Sale to BackOffice and extending out to the web.  This is a professional system with full support.

Multidisciplinary Integration

RetailCare has established a simple, single point of management for multi-location Retail Stores to support the creation and maintenance of a truly innovative and efficient Clicks & Mortar business.
Retail Businesses are utilising RetailCare’s multidisciplinary, integrated approach to simplify and streamline the fulfilment process whilst increasing profitability and efficiency for their retail trade by incorporating Counter Intelligence Point of Sale & Office with CI Web Reports, eRetailer with Support and expertise from RetailCare’s team.
Simple Integration Diagram
The entire system and all its various features are synchronised in real-time. Practical inbuilt functions ensure that minimal effort or time is involved in the updating of available stock as displayed products are linked to stock control.

CI Web Reports database representation for email sms marketing
CI Web Reports database representation for email sms marketing

Marketing is driven from the customer database via the Wishlist and in-store/online loyalty program. All activity is managed through the mobile and/or web interface and accessible from the Point of Sales and Back Office interface. Options include viewable customer database on a geographic map to ease the sorting of groups for SMS and eMail marketing.

Mobile Site User Pathway for gateweay to eRetailer

SEO and tablet friendly pages, incorporating multiple Social Media Channels allow Retailers to maximise the time that in-house product experts are able to apply their knowledge without requiring advanced technical skills or outsourcing.

eRetailer Single Database Map
eRetailer Single Database Map

Mobile sites capture the 30% traffic increase that occurs during the peak trading seasons by creating an iPhone or android interface that provides the response sought by online users at this time.

eRetailer eCommerce Physical Fulfilment Process
Dispatch Process with RetailCare Multidiscipline Integration E-Commerce System

Clever integration and systems management creates a single database and control panel which drives all areas of the business, delivering automation whilst avoiding an increase in staff or labour costs.

multistore expansion module
Multistore Expansion Module

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Multistore Expansion Module Return Pathway
Multistore Expansion Module Return Pathway

Retail and wholesale businesses run from single stock and customer databases. The invoicing, ordering and shipment tracking and labelling is managed by dispatch, again in the same system.
Multichannel options; such as managing the Westfield online store or operating under different brand names or price points and URL’s, are able to be driven from the same unified system, with eBay, Amazon, Best Buys and Craigslist in development.

Transports Integration of eRetailer, CI POS, CI Office and Multi Channel Online Stores
Transports Integration of eRetailer, CI POS, CI Office and Multi Channel Online Stores

The upcoming Transporter links your legacy ERP system with everything. Creating a single system streamlines the whole companies’ infrastructure.
RetailCare facilitates multidisciplinary integrated business for Bricks and Mortar Retail Businesses to suit budgets ranging from single store to multi-store or online only businesses to suit the client’s budget and often work with external designers to deliver aesthetically pleasing and highly functional 3rd generation multichannel business automation.

Welcome to 2012!!!