How to make POS receipt a marketing tool

Printed point of sale cash register receipt

The ability to make a profit and stay in business long-term depends upon repeat business. This is true for almost every type of retail and restaurant operation. Even in areas with high tourism traffic, it is the local repeat traffic that helps keep the business open during the off-season. On top of that, if a business can somehow get a tourist to come back even once more before they leave the area they then have doubled their sales from that specific person. Do this over and over again and you will build a nice business for yourself.

What costs only a fraction of a cent to produce and can go with every customer as they depart your business? The answer is a printed point of sale cash register receipt.

What can you print on that cash register receipt to bring back customers? The answer is only limited to your imagination and a piece of paper.

Receipt Header

This is the portion of the receipt above the main body. In Counter Intelligence this is 3 lines that can be programmed to display a variety of messages from within your POS system settings menu. Most often the header contains the name, address and phone number of your business. This is important to identifying your business but you can get creative. Maybe you can find room to add a bit of ad copy, your tag line or company motto. “U Save More at Our Store” or some clever tag line.

Use a mix of capital and small letters to bring emphasis to your message. A good idea is to have one line of capitals between two lines of regular small text.

Counter Intelligence POS provides an even better tool – you can add an image or logo in the header as well. Using a professionally designed logo can add a lot to your customer receipt and free up the printed lines of your header for more marketing messages. If you can have a logo on your receipt be sure to include the marketing message on your customer receipts.

Receipt Footer

Here you have a lot more options. Again Counter Intelligence provides you with 3 lines of footer messages that can easily be entered by you plus you can include an image or logo. This allows you a great deal of flexibility in getting a message to your customers.

Here is where you can advertise your business.

  1. Announce upcoming events
  2. Offer discounts on return visits.
  3. Offer discounts on portions of your range (10% off any shirt on next visit).
  4. Advertise special discount times such as Mothers Day or Early Birds.
  5. Receipt good for $5 off next visit.

The marketing ideas are limited to your imagination and about 6 lines of print.

Web Site Registration

One of the best uses for the receipt footer is getting people to register on your web site. This gives you a tremendous way of building your E-mail mailing list that is used to advertise your business. Offer the visitor a reward of a coupon or discount for completing the registration.

Show some pictures of your store with happy customers at your business. Advertise your latest arrivals and offers on your landing page.

Customer Survey

Ask the customer to undertake a customer survey printed on the customer receipt. These surveys are usually linked to a web site where the customer completes a short questionnaire about their visit to your business. In return they get a coupon, discount or are registered for a prize draw to be held on a future date.

You get to know how their visit was and another registration for your E-mail and direct mail mailings.

Change the Message

Don’t look at your customer receipt as something you are obligated to hand to them. Look at it as if you are advertising to your customers and enticing them to come back. Give them a reason to come back more often and watch your sales increase.

Many point of sale systems make it very easy to change the header and footer messages. There are some that allow you to pre-program the message and automatically change it by day and time of day. That means you can advertise apecials on a daily and weekly basis, reminding your customers of upcoming events and specials that might interest them.

Be sure to train your customers to look at their receipt. Have your cashier staff highlight the message by circling it or highlighting it with a market. Get the word out. Don’t just look at your receipt as an obligation and expense. Look at the customer receipt as your marketing tool that is used to market to your best customers. Those are the ones that just bought from you.