Whats the Social Media Conversion of $$ spend ?

Whats the Social Media Conversion of $$ spend ?

Here a great source of this

……..The fashion retailer recently conducted a multi-channel Conversion Lift study with Facebook, finding for every $1 spent in Facebook advertising, Country Road generated an additional $18.20 in revenue, of which $15.40 was attributed to bricks and mortar stores. The study focused on Country Road’s Holiday 2015 campaign, which ran from November 17 to December 24, 2015.

source http://bit.ly/29auxGG