Surprising Stats on Mobile Shopping

Surprising Stats on Mobile Shopping

Monday, January 9, 2012 by Meghann York Meenan

Move over 18-24 year olds and your claims to technology fame! A report released last week from Stores says that the increase in mobile shopping this holiday season was not due to Gen Y’ers, as some would have thought. But instead the surge of mobile has come from customers 25-44.

Being right smack dab in the middle of this group, I know a thing or two about the people in it. We’re busy. Really busy. We’re managing careers, houses, family commitments and for the majority of us, kids. We’re likely not leisure shopping, but hitting your site or store with a purpose – a purpose that needs to fit into the 15 minutes we have between work and daycare pick up or the 30 minutes we have for “lunch.” Leisure shopping usually involves a phone, tablet or computer, our pajamas, a glass of wine and a comfy chair around 9 o’clock at night.

So, how can retailers better cater to this group of over-scheduled people and capitalize on their eagerness to mobile shop?

Know what they want and make it easy to buy from you.


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