A product feed is a structured file, or live data connection, containing details of each product a retailer sells: title, description, price, availability, images, identifiers such as GTIN or SKU, brand and category. Shopping channels use it to show and advertise your products.
The feed is generated from the ecommerce platform or PIM and uploaded to destinations such as Google Merchant Center, Meta's catalogue and marketplaces. Each channel has its own required fields and format, and it re-reads the feed on a schedule so prices and stock stay current. Google allows free product listings as well as paid Shopping ads.
Retailers use feeds to appear in Google Shopping results, run product ads on social platforms and list on marketplaces. Quality data matters: clear titles, accurate images and correct barcodes make products easier to match and more likely to be shown.
Common problems are mismatches between feed and website prices or stock, missing barcodes, and disapproved items caused by policy or formatting errors. Because platforms can suspend accounts for repeated problems, monitor diagnostics, refresh the feed frequently and fix errors quickly.
A clean feed is the foundation of shopping visibility. RetailCare connects ecommerce stores, inventory data and sales channels through integration.