In today’s competitive retail landscape, customer engagement is more crucial than ever. To help you create captivating experiences for your customers, we have identified seven key point of sale (POS) features that can transform your business operations. By incorporating these features, you can elevate customer engagement to new heights and take your retail business to the next level.
1. In Store pickups for customer orders
Numerous customer satisfaction studies have revealed that customers switch to a competitor because of poor customer service. By offering in-store pickup options through the point of sale (POS) system, retailers can create a positive experience for customers. Customers have the flexibility to choose their preferred pickup location, whether it’s your retail store or another designated site. This POS functionality allows retailers to automatically link online click and collect orders to the system enabling a fast collection service at the register and ensuring efficient order processing and completion.
2. Email customers copies of their receipts
Research has shown that 90% of customers prefer digital receipts over paper ones because they are easier to manage, don’t get misplaced and are simpler to search for and retrieve. Retailers can send their customers electronic receipts directly from the point of sale (POS) by using Erply’s Email Receipt feature. This not only introduces digitalization for retailers but also lessens the burden of printing physical receipts, resulting in cost savings on items such as receipt paper and benefiting the environment. Furthermore, retailers can obtain customer email addresses to send notifications, alerts, and other discounts or offers to their customers.
3. Customer-facing display
A customer facing display enhances the checkout process by providing customers with comprehensive order information. It ensures an excellent checkout experience as customers can easily review product details, quantities, tax rates, and discounts. With a point of sale (POS) customer display, customers can quickly and effortlessly confirm their order details, reducing the likelihood of errors. This benefits retailers by promoting increased sales transparency and building trust in their brand. Furthermore, customers who are aware of their shopping cart can identify and rectify any errors before the transaction is processed, saving time that would otherwise be spent on processing refunds or exchanges. Additionally, retailers have the opportunity to utilize a portion of the display screen for marketing purposes, further engaging customers and driving sales.
4. Quick selection keys for products
Retailers can enhance the efficiency of their point of sale registers by adding Quick Key buttons. These buttons enable faster sales processing by eliminating the need for a search box or barcode scanner. By assigning commonly used products to these select keys, such as best selling items, items without barcodes or tags, and fast-selling seasonal products, cashiers can swiftly access and add them to transactions. With Quick Selection Keys, retailers can provide a seamless checkout experience for their valued customers.
5. Mobile Point of Sale (mPOS)
A mobile point of sale (mPOS) system processes transactions in your store like a cash register but wirelessly. mPOS is beneficial to businesses that conduct transactions on the go as it offers flexibility and improves the customer experience by reducing wait times and increasing payment options. Compared to traditional POS terminals, mPOS systems are more portable and versatile, enabling their deployment during peak hours to prevent sales register backups and streamline customer service. Erply’s licensing is location-based, meaning you can enjoy the benefits of unlimited registers and users. Additionally, to expedite checkout processes, portable devices like the Honeywell EDA52 phone, equipped with a built-in scanner, can be utilized for queue busting.
6. Customise your receipt layout.
Receipts serve a purpose beyond simply conveying product prices and store locations. Retailers have the opportunity to leverage receipts as a tool for increasing brand awareness and reinforcing their brand image. By customizing the receipt layout, retailers can add logos, enhance the design, and include text fields. Additionally, the inclusion of dynamic QR codes provides a seamless link back to your website, promoting further engagement. Retailers can mention the store’s name, logo, header, footer, custom note, cashier’s name, payment information, and more, to make their dockets stand out from the crowd and enhance the customer experience by adding a personal touch.
Coupons have the potential to drive foot traffic and increase delivery orders, ultimately leading to higher sales for businesses. By using discounts and limited-time offers, businesses can grow client loyalty, boost brand recognition, and experience a quick surge in revenue. The retailer has full control over crafting a unique offer and strategically timing the deal. With Erply’s capabilities, coupons can be automatically generated based on customer events. For instance, customers who spend $75 may receive a $10 coupon, which will be automatically printed and serve as an enticing incentive for them to return to the store. By leveraging the effectiveness of coupons, businesses can tap into a powerful marketing tool that drives customer engagement and cultivates repeat business.
By incorporating these seven POS features, retailers can revolutionize their operations and elevate customer engagement to new heights. To discover how RetailCare can help you unleash the full potential of your POS system, contact us today for a free point of sale demo. Get ready to unlock a world of possibilities and take your retail business to the next level.