REAL-TIME IN-STORE DISPLAY
ESLs provide consumers with reliable information while managers can display control by product type or apply promotions remotely and update them in real-time. This allows complete price control at all times as prices are simultaneously sent to labels and to cashier stations, which are automatically updated.
DISPLAY OF ADVERTISEMENTS AND PROMOTIONS
Real-time display of promotions, percentage of discounts, or savings allows for margin control. Prices can be altered based on performance and customers can be directed to intriguing products that are in stock.
IMPROVED CUSTOMER EXPERIENCE
Consumers can quickly view details about the product they are considering purchasing such as price, and origin; they can also better distinguish promotional items. Labeling enhances the customer experience and saves time while looking for information or spotting discounts and deals.
OPTIMIZED AND ACCURATE PRICES ACROSS CHANNELS
ESLs can automate pricing and update thousands of labels. Stores with electronic shelf labels can benefit from dynamic pricing, which allows them to modify rates based on demand, online competition, inventory, and shelf life. This ensures price accuracy and the elimination of pricing discrepancies between the label and the register.
EFFICIENCY OF DELIVERY ORDER PICKERS
Navigation and LED lighting for order picking enables delivery order pickers to quickly locate their next item by generating a picking route with flashing lights.