MERCATO

Mercato is known for doing things properly. From fresh produce to specialty European groceries, their stores are designed to feel premium, organised, and easy to shop in. As the business grew, it became clear that the way pricing was being managed behind the scenes needed to catch up with the look and pace of the stores themselves.

To make that shift, Mercato worked with RetailCare to introduce Electronic Shelf Labels across the store, with the goal of reducing manual work while keeping pricing clear, accurate, and on brand.

Mercato

Challenges

Pricing changes were handled the traditional way. Tickets were printed, cut, and replaced by hand every week. It worked, but it took time and left room for mistakes, especially with a large range of products changing regularly.

With plans to open more locations, the process was becoming harder to manage. Staff were spending too much time on ticket changes, and it was becoming more difficult to keep pricing consistent and presentation clean as the business expanded.

Solution

RetailCare managed the ESL rollout end to end, from planning through to installation and training. The system was designed around how Mercato merchandises, with five different label sizes used throughout the store and more than 2,000 labels installed.

The ESL platform was connected directly to Mercato’s POS and merchandise systems, so pricing updates could be made centrally and reflected instantly on the shelf. RetailCare also worked closely with the team to design label templates that suited Mercato’s brand and provided hands-on training to help staff move away from paper tickets with confidence.

Mercato

Effortless Store Management

The ESL system is cloud managed, giving Mercato full control over pricing, layouts, and display rules from a central platform. Because it integrates with existing systems, prices stay accurate and up to date without extra manual steps. The setup is also flexible enough to be rolled out to future stores without adding complexity or extra workload.

Results

Once the system was in place, the time spent on weekly price changes dropped significantly. Staff were able to focus more on customers and presentation, pricing errors were reduced, and paper waste was cut back. The new labels also lifted the overall look of the store, supporting the premium feel Mercato is known for while making everyday operations simpler.

Conclusion

By moving away from manual ticketing, RetailCare helped Mercato simplify pricing and prepare for future growth. The ESL solution reduced workload, improved accuracy, and fit naturally with the way Mercato operates.

The result is a pricing system that supports both the practical needs of the business and the high-quality in-store experience customers expect.

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