Swatch Group Ltd. is a globally famous Swiss watchmaker known for its diverse and stylish range of high-quality wristwatches. The brand operates multiple retail outlets across major Australian cities such as Sydney, Melbourne, Brisbane, Perth, and Adelaide, in addition to a strong online presence.

Swatch’s flagship store in Melbourne, located on Collins Street, is a testament to the brand’s commitment to innovation and customer experience. The store, spanning an impressive 239 square meters, features interactive display cases and captivating LED screens, creating a unique shopping experience. This flagship store not only displays Swatch’s extensive collection but also serves as a vibrant space for events and exclusive previews of new collections

Swatch Australia faced a challenge in understanding customer behavior and foot traffic in their retail stores. With their amazing growth came an increasing need to leverage data analytics to enhance customer satisfaction and operational efficiency. Swatch required a solution to track customer movements, identify peak hours, and evaluate the effectiveness of marketing campaigns.

RetailCare, in collaboration with V-Count, provided an advanced people counting solution to address Swatch’s needs. V-Count’s technology utilizes 3D active stereo vision to accurately count and analyze foot traffic, offering real-time data and comprehensive analytics.

Key Features and Implementation:

• Accurate Foot Traffic Counting: The system distinguishes between adults, children, and groups, providing precise visitor counts.
• Real-Time Data: Swatch received immediate insights into customer behaviors, enabling timely adjustments to store operations.
• Comprehensive Reporting: Swatch benefits from comprehensive reporting features, ensuring detailed insights and analysis

RetailCare coordinated the installation of V-Count sensors across various Swatch locations in Australia. The project involved seamless communication between RetailCare’s project team, contractors, V-Count’s global team, and Swatch’s IT department to ensure smooth network setup and integration.

The implementation of our people counting solution provided Swatch with valuable insights into customer behavior. The data collected enabled Swatch to:

• Optimize staffing based on visitor trends.
• Improve store layouts to enhance customer experience.
• Measure the impact of marketing campaigns and store promotions.
• Increase operational efficiency and profitability.

RetailCare is an accredited partner of V-Count for Australia and New Zealand.
VCount is a leading provider of people counting and analytics solutions designed to help businesses optimize operations, improve customer experiences, and increase profitability. The system uses advanced technology to accurately count and analyze foot traffic in various environments including retail stores, shopping malls, airports, and public spaces.